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Reviews of India Unbound.

1)  NEW YORK TIMES, MARCH 25 

Techno-Brahmins
A writer and executive extols the new India and its rising
consumer class.
 By AKASH KAPUR 

In 1997, when India celebrated the 50th anniversary of its independence, the world paid homage to its most populous democracy. Other countries had grown richer in those postcolonial years. Many had escaped the political and religious convulsions that had so often shaken the region. But almost alone in the non-Western world -- barring a short interruption in 1975, when Indira Gandhi declared a state of emergency -- India had clung doggedly to its democratic convictions. A slew of books commemorated the achievement. One of the finest, Sunil Khilnani's ''Idea of India,'' described India's polity as ''the third moment in the great democratic experiment launched by the American and French Revolutions.'' 

Like many of these books, Gurcharan Das's ''India Unbound'' is a broad summing-up of the last half century. Part memoir, part journalism, part history and part management bible, the book begins shortly before independence and continues until the new millennium. A former C.E.O. of Procter & Gamble in both India and America, and currently a venture capitalist and consultant, Das is less concerned with political than with economic history. And where authors like Khilnani cherish the revolution that began with independence in 1947, Das does not find full cause for jubilation until 1991, when India unleashed a series of economic reforms, the start of an ''economic revolution'' that he believes ''may well be more important than the political revolution.''  

Those reforms were forced upon India, adopted less than enthusiastically when the nation found itself with foreign exchange reserves worth only two weeks of imports. Over the course of what Das calls a ''golden summer,'' a newly installed government surprised everyone by easing foreign exchange restrictions, devaluing the rupee, lowering import tariffs and undoing the byzantine controls that had stifled Indian industry. Many -- Das included -- feel the reforms should have gone further, but the results nonetheless have been dramatic: after decades of chugging along at the so-called Hindu rate of growth (a dismal 3.5 percent per year), the economy grew by an average of 7.5 percent in the mid-1990's. The growth in disposable incomes, and the opening up of the country to world markets, has altered the face of Indian society, creating a new consumer middle class. Das argues that these changes are only the beginning of a dramatic reversal of fortunes. ''The theme of this book,'' he writes, ''is how a rich country became poor and will be rich again.''   

At the heart of ''India Unbound'' is a deep ambivalence about Jawaharlal Nehru, the architect of Indian independence but also of its disastrous economic policies. Das recognizes the political contributions made by Nehru, and he writes of the admiration he felt as a young man for the handsome leader whose lofty ideals inspired a nation. But, echoing an increasingly common attitude in modern India, he feels that Nehru's faith in Soviet-style central planning cheated the nation of the prosperity enjoyed by some of its Southeast Asian neighbors. Nehru's revolution, Das argues, was incomplete, delivering political liberty but failing to unshackle the nation economically. In one of the more eloquent expressions of this sentiment, he tells of a meeting at which the industrialist Rahul Bajaj is threatened with imprisonment for producing more scooters than permitted by his quota. ''My grandfather went to jail for my country's freedom,'' replies Bajaj. ''I stand ready to do the same for producing on behalf of my motherland.''  

Such stories enliven what could easily have been a dull piece of economic history. Das had a ringside seat at the events he describes, and the result is an engaging account that moves easily from the big picture to the telling anecdote. Through Das, we are introduced not just to the standard pantheon of political figures but to a range of lesser-known characters from the corporate world. These include old-fashioned industrialists like Bajaj and also a new brand of businessman -- entrepreneurs like Narayana Murthy, the C.E.O. of Infosys, India's most successful software company, and Subhash Chandra, the founder of a global Hindi satellite television channel, often called ''the Murdoch of Asia.''  

Das's sympathies clearly lie with this later generation of managers. He sees the earlier breed as dinosaurs, pampered by a protectionist government and doomed to oblivion. His enthusiasm for the new order becomes most apparent in the book's final section, where he succumbs to a certain giddiness over India's prospects in the 21st century. Das is particularly excited about India's software industry, a sector whose great success has led many to predict -- as the head of India's largest mutual fund recently did -- that ''what oil is to the Middle East, infotech is to India.''  

Such optimism is not entirely misplaced. India's high-tech industry has been the most visible success of the reforms, generating fabulous wealth and great opportunities. What is less clear is the extent to which this wealth is trickling down to the 300 million Indians who still live in poverty and the 75 percent who live in the countryside, far away from the new economy. Das is undoubtedly right that poverty has tarnished India's democracy, but he seems less concerned that unequal prosperity may have the same effect. To be fair, he does argue that democracy and capitalism need not be mutually exclusive, and cites from the work of Amartya Sen, who has repeatedly written on the importance of integrating the two. But despite his professed preference for ''democratic capitalism,'' Das's faith in free markets can come across as overly zealous, as when he complains that too many Indians ''are still listening to the background noise of democracy when we could be listening to the music of entrepreneurship.''  

However, one doesn't need to share Das's unbridled fervor for markets to appreciate this book. ''India Unbound'' is like an opinionated but insightful guide to a rapidly changing nation in which old clichés about spirituality and poverty are increasingly irrelevant. Near the end, Das writes about his son, who has decided to leave a job in New York and return to India to start a company. ''He's caught up in the spirit of our times, when every young person is willing to risk the security of a job to pursue his passion,'' Das writes. That ''spirit'' signals a dramatic widening of horizons, a new self-confidence. Something tremendous is happening in India, and Das, with his keen eye and often elegant prose, has his finger firmly on the pulse of the transformation.  

Akash Kapur is a contributing editor at Transition magazine. 

2) Washington Post, Sunday, March 11, 2001 

Unleashing the Tiger
Reviewed by Jonah Blank
INDIA UNBOUND By Gurcharan Das Knopf. 406 pp. $27.50

As a rule, books written by businessmen are shameless exercises in auto-hagiography, smug tomes of self-congratulation and banality offering about as much intellectual honesty or literary merit as a corporate filing with the Securities and Exchange Commission. I can see how CEOs might view themselves as repositories of wisdom and narrative brilliance (which of their overpaid lackeys is going to tell them otherwise?), but I often wonder why respectable publishing houses choose to encourage this delusion. Surely editors aren't so mercenary that they'd print the musings of moneymen solely to make money? 

Fortunately, most rules have their exceptions. Gurcharan Das, a venture capitalist and former head of Proctor & Gamble India, is far more than a mere harvester of filthy lucre. The author of three plays, a novel and innumerable newspaper columns, Das is a writer whose subject is business rather than simply a businessman who subjects us to his writing. 

The argument of Das's new book is straightforward: From Independence until 1991, the government of India strangled commerce and stunted the nation's economic development; now that the shackles of socialism are being loosened, India is poised for great financial success. It is an argument that might be considered settled fact in most boardrooms and seminar-chambers from Delhi to Dallas, but it could be an eye-opener to readers unfamiliar with the radical transformations currently under way in the subcontinent. 

 A decade of economic reform in India has created a cottage industry in works of academic analysis: Amartya Sen, Jagdish Bhagwati, Ashutosh Varshney, Lloyd and Suzanne Rudolph -- the list of scholars examining the phenomenon is long and distinguished. What Das brings to this crowded table is first-hand experience and a desire to address readers who may never have heard (or cared) about import substitution theory or the Licence Permit Raj. His book is partly a memoir, partly an economic policy primer, and partly a bracingly forthright rant. 

By way of background, for 44 years India pursued an economic strategy from which it is now seeking to extricate itself. The goals of this plan -- crafted by the nation's first prime minister, Jawaharlal Nehru -- were primarily social: to provide all citizens with basic human necessities, to ensure that India remained economically as well as politically independent of foreign control, to narrow the gap between rich and poor, and to solidify the foundations of democracy in the sprawling, newborn state. These goals were remarkably ambitious, and (even more remarkably) they were essentially met. Critics of Nehruvian socialism point to the lack of rapid economic growth during the years when other Asian states were chalking up impressive trade figures. But this was never part of the plan. Das (together with many economists) argues that it should have been. Maybe so. Such arguments are easiest to make with 20-20 hindsight, and at the time Nehru was instituting his program the consensus among Western economists advising developing nations favored state-sponsored central planning rather than a free-market approach. 

More to the point, India may not have been able to institute democracy and overhaul its economy at the same time. None of the Asian "success stories" did. Japan had its democratic constitution written and imposed by the occupying forces of the United States, which also supplied the massive funding necessary to build modern business infrastructure. South Korea, Taiwan, Thailand and Singapore have become true democracies only quite recently, long after their economic ascent. Indonesia, Malaysia and the Philippines are still wrestling (often violently) with the issue of popular rule. And can China, where 50 million people died in the man-made famines of the Great Leap Forward, serve as any sort of a economic or political model? Don't get me started. 

Like many other observers, Das rails against the inefficiencies of the old Indian economy, and waxes ecstatic about the improvements in the decade of reform. As anybody who has tried to book an airline ticket or place a phone call in India can testify, it's a fair charge. Even today, there are plenty of offices (particularly in the public sector) that employ 10 people to perform a task incompetently instead of one person to do it well. But this was part of what made Nehru's plan function: In a nation now numbering one billion, barely half of whom are literate, it may have been the only substitute for enormous investment in social services. Most Indians would rather be employed in an inefficient economy than unemployed in an efficient one. 

Yes, with democracy and national unity firmly established, Nehruvian socialism has outlived its usefulness. It was Nehru's own Congress Party that instituted the 1991 reforms, under Prime Minister P.V. Narasimha Rao. Even Jyoti Basu, the crusty old communist baron of West Bengal, has gone from trashing transnational conglomerates to pleading with them for investment capital. In arguing for economic liberalization, Das (whose leanings are conservative despite his criticism of the right-wing Bharatiya Janata Party's push for indigenous production) has set up a bit of a straw man. But for American readers accustomed to view India as a land of tigers rather than high-tech and maharajahs rather than microchips, this book will come as a welcome surprise.  

Jonah Blank is the author of "Arrow of the Blue-Skinned God: Retracing the Ramayana Through India" and "Mullahs on the Mainframe: Islam and Modernity Among the Daudi Bohras."

© 2001 The Washington Post Company  

3) The Economist, February 15th, 2001

Agree to differ
 
INDIA UNBOUND.
By Gurcharan Das.
Knopf; 384 pages; $27.50; 495 Indian rupees.

MISTAKEN MODERNITY: INDIA BETWEEN WORLDS.
By Dipankar Gupta.
Harper Collins; 225 pages; 195 Indian rupees

A DECADE after discarding comforting but self-destructive ideals of self-sufficiency and economic planning, India is in the midst of a great debate about the consequences. The antis mourn two losses: dedication to equality and an approach to development that was distinctly Indian. They fear, in a word, that India is losing its soul. The pros revel in India’s new information-technology prowess, the unshackling of business, faster growth and the hope that it will reduce the country’s appalling poverty. They celebrate India’s reconditioned body.

“India Unbound” is by an unabashed pro, an ex-boss of the Indian part of Procter & Gamble who has moved into business consultancy and writing (he has done a novel and three plays). Thanks to economic reforms, he writes, “we have glimpsed paradise again and are on our way to regaining it.” The author of “Mistaken Modernity”, a sociologist at Delhi’s leftish Jawaharlal Nehru University, is an ambivalent anti. He does not condemn outright the reforms of 1991, which entailed deregulating business and opening India up (partially) to foreign trade and investment. Like many Indian sceptics, he is nostalgic for the days when production decisions “were tied umbilically to national development and sovereignty.”

Gurcharan Das is correct that the umbilicus was strangling the baby. But there is less conflict here than it seems. Both sides in this debate are avowed enemies of what might be called old India, which remains in many respects the India of today. Its features include discrimination against women, caste barriers, Hindu chauvinism, official corruption, advancement based on patronage and, for business, profits without competition. Dipankar Gupta contends, justly, that India’s fascination with western gadgetry and lifestyles has not brought modernity. You can subjugate women and make a weapon of religion just as well with a mobile phone as without one, probably better. True modernity, Mr Gupta writes, entails adhering to universal norms, upholding individual rights, making the state accountable. His book pleads with India to put modernisation in place of “westoxication”.

There is nothing here that true globalisers would not support, with enthusiasm. Their argument with the antis is really about money. Mr Gupta and others who are suspicious of reform seem to share the high-minded attitudes of India’s first prime minister, Jawaharlal Nehru, who once told J.R.D. Tata, head of the country’s most respected business house, that profit is “a dirty word”. To take a more recent example, Arundhati Roy, India’s Booker-prize novelist, not long ago wrote a long and impassioned article in one of India’s weekly magazines portraying capitalists, especially foreign ones, as plunderers.

Mr Das, on the other hand, thinks that capitalism will cure many of the ills that Nehru’s socialism compounded. The cosy corruption of old Indian business habits cannot withstand competition, he suggests. Although the commercial bania caste was useful in kick-starting Indian capitalism, Mr Das points out that in a liberalised economy governed by rules rather than patronage, companies cannot afford to hire employees on the basis of caste. As for poverty, contemporary India’s worst blight, education will spread the benefits of economic growth to the masses.

One problem supporters of reform face is that its effects do not look very egalitarian, especially in an Indian context. Indians disagree whether the past decade of halting reform has reduced poverty. No one disputes that it has thrown up a vulgar, sharp-elbowed new middle class. Mr Gupta, with a tweedy disdain, has made its members the villains of his book, not without reason: many dodge taxes and welcome the stark difference of income that ensures an endless supply of cheap servants. Mr Das nevertheless concludes that “whether India can deliver the goods” will depend a great deal on this new middle class.

Despite its occasional repetitions, “India Unbound” is not only more persuasive but more enjoyable. Mr Das, whose career spanned the darkest and brightest eras in Indian economic policy, tells much of his story autobiographically. When he was manager of the Vicks VapoRub brand in India, flu epidemics posed absurd dilemmas: should he boost production beyond licensed limits (a punishable offence) or leave market demand unsatisfied?

Mr Das looks back to the rise of Indian business families, some of which often began with enterprising young men outwitting British monopolists, and offers management advice to their heirs, many of them now addled by decades of planning and protection. His real interest, though, is in the info-tech companies that sprang up in the 1990s. They are India’s chance to achieve the rates of growth and poverty reduction that East Asia accomplished through manufacturing, or so Mr Das and many other IT-besotted Indians believe.

Though Mr Gupta prefers sovereignty to success, he makes good observations about the grip of tradition. India’s tendency to throw up humanitarian heroes like Mahatma Gandhi and Mother Teresa is a sign of weak institutions, he believes: where these are stronger, saints are less needed to protect the weak. Women stand out in South Asian politics, he explains, because they are assumed to lack characters of their own and can take on the charisma of their (often martyred) husbands or fathers. All in all, however, his book relies too much on the author’s opinions and too little on his expertise.

Mr Das’s faith that IT plus education will restore India to greatness and prosperity can sound over-hopeful. And he mentions only in passing the urgent needs of agriculture, which continues to occupy two-thirds of India’s people. But his book is informative, entertaining, and basically correct about India’s need to embrace capitalism more whole-heartedly, for all the costs and risks.  

4) The Wall Street Journal, March 19, 2001

Why the Subcontinent Is Subpar
By Tunku Varadarajan
INDIA UNBOUND
By Gurcharan Das
(Knopf, 406 pages, $27.50)

WHEN MY MOTHER, some 15 years ago in Delhi, started her own factory -- an initially modest place, now grown impressive, that produces home furnishings for export – hers was the first instance in the history of my family when someone, anyone, went into business. 

Being Brahmins, we had disdained the making of money. Until the 20th century, and for as long back as there are records, the men in the family had been priests, serving in Hindu temples or in private arrangements with landed or moneyed families. In the early 1900s, having imbibed a British education, they flocked to the civil service, the new priesthood of modern India.

I mention this because Gurcharan Das, the author of "India Unbound," shares my experience of a high-caste family detached from the creation of wealth. "Like many Indians," he writes, "our family did not accord a high place to the making of money. Thus, I grew up with a low opinion of commerce and merchants."  

Mr. Das is eager to see India freed (or "unbound") from the trammels of such presumptions, as well as from the heavy statism that has been their result. And indeed, he sees some hope in the high-tech revolution of recent years. But in the main, he prefers to trace the evolution of India's economic misery, for which, he believes, its governing classes bear most blame.

Independent India's first prime minister, Jawaharlal Nehru, had, like the young Mr. Das, a low opinion of anything commercial. "Never talk to me about profit," he once scolded J.R.D. Tata, India's foremost industrialist. "It is a dirty word." This aversion to free enterprise can be attributed, in part, to a Brahmin's sense that money sullies the soul. Yet it was  the product, largely, of a destructive fascination with Fabian socialism -- that is, the nonrevolutionary, British-born variety -- and of a blind admiration for the Soviet system of centralized economic planning. 

Nehru, a sanctimonious snob who was never entirely able to treat his fellow Indians as equals, dragged his country down in the years after the British left. He imposed on India a complex of malfunctioning, state-run, industrial white elephants, all the while denying  private entrepreneurs the right to seek investment from abroad, or to export without oppressive controls, or to import at will the materials and technology needed to establish competitive industries in India. Meanwhile, he neglected India's agriculture, forcing the  country to rely on American food aid to feed itself while he blithely charted a pro-Soviet, anti-American foreign policy under the flimsy guise of nonalignment. 

Mr. Das's book seeks to explain why India, a country once rich-or, at least, once a country of riches-is today largely impoverished. He ascribes some blame to the British colonizers -- and who would not? -- for the manner in which wealth was extracted from India but seldom,  if ever, plowed back. But the strength of his inquiry lies in its castigation of those who inherited the running of India from the British. He is commendably scathing about Nehru  and his daughter Indira Gandhi, who had her father's hubris and contempt for businessmen but not a trace of his erudition.

The period of emergency she presided over from 1975-77, during which many civil rights were suspended and political opponents jailed, is generally regarded as the ugliest  chapter of postcolonial India. Yet Mr. Das, who ran Procter & Gamble India until his recent retirement, puts even that two-year phase in cold perspective: "Most people remember the Emergency because it represented a generalized loss of liberty. They do not understand that by suppressing economic liberty for forty years, we destroyed growth and the future of two generations."

In most developed democracies, someone like Mr. Das would be a legislator or a cabinet minister. Not so in India, where men like him – educated abroad, dressed in well-cut suits and convinced of the private sector's magic touch – are excluded from the political process. Indian politics is now riddled with castemanship, regional factionalism, personality cults and politicians solely intent on personal enrichment. (Mr. Das, a patriot in the best sense of the word, did indeed try to enter politics after he left P&G, but was given the cold shoulder by the major parties.) 

The author regards economic growth as the only way to strengthen Indian democracy. One of his unsung men of mettle is Lal Bahadur Shastri, who succeeded Nehru and set in train the Green Revolution, by which India became a net exporter of food. Shastri's untimely death in 1966 paved the way for the ghastly Mrs. Gandhi. Another Das hero is Narasimha Rao, the prime minister who, in 1991, brought India its first truly meaningful package of economic reforms.

His other heroes are the Indian people themselves, who have flourished abroad in climes  more favorable to free enterprise and who, in India, battle cheerfully against a system that, in spite of some reforms in the last decade, still does more to stifle enterprise than to encourage it. Mr. Das believes that the "information age" will be India's salvation. He is aware that nearly half of the country is illiterate. But his optimism is potent: "We have good reasons to expect that the lives of the majority of Indians in the 21st century will be freer and more prosperous than their parents'. Never before in recorded history have so many people been in a position to rise so quickly." If he is right, India will soar with them. If he is wrong, it's back to the devil's own drawing board.                    

Mr. Varadarajan is the Journal's deputy editorial features editor.

5) L.A. Times March 22, 2001

BOOK REVIEW
Promise Emerges From a Nation's Tragically Mismanaged Past
By SHASHI THAROOR, Special to The L.A. Times

INDIA UNBOUND
by Gurcharan Das
Alfred A. Knopf
$27.50, 388 pages  

No per-capita-income figures, no indices of calorie consumption, can capture the wretchedness that is the lot of the poor in India. Whether destitute amid the dust of countryside or begging on the sidewalks of its teeming cities, to be poor in India is to be born of a malnourished mother in conditions where your survival is uncertain. It is to survive with inadequate food, clothing and shelter, without the stimulation of learning or play; it is to grow unequipped intellectually or physically to be a productive member of a striving society. That such conditions afflict 350 million Indians is worse than a tragedy: It is a shame.  It was in the name of India's poor that the Congress Party, which ruled India for all but three of its first 42 years of independence, sought to create a "socialist pattern of society" led by a state-controlled public sector that would dominate the "commanding heights" of the economy. This approach combined nationalism and idealism, seeing economic self-sufficiency as the only possible guarantee of political independence. It was less a strategy, however, than a reaction to the days of the British East India Co., which had come to trade and stayed on to rule. (One of the lessons you learn from history is that you often learn the wrong lessons from history.)  

Gurcharan Das, a Harvard-educated businessman who has managed to run Procter & Gamble's Indian operations successfully while authoring three plays, a novel and a stream of newspaper columns, has seen Indian socialism up close and personal. When George Bernard Shaw famously wrote that "if all the economists in the world were laid end to end, they would never reach a conclusion," he clearly didn't have Das' book on the Indian economy in mind. Das weaves accessibly written history, thumbnail biographies of legendary Indian industrialists and entrepreneurs, his own experiences as a young executive building up the Vicks brand in the Indian heartland and accounts of Kafkaesque encounters with bureaucracy, into a book that traces "the struggle of one-sixth of humanity for dignity and prosperity" and comes to pretty clear conclusions.  

Untangling the knots of India's democratic socialism is not easy. Because the assumption was that the public sector was good in itself, performance was not a relevant criterion: Inefficiencies were masked by generous subsidies, and a combination of vested interests--socialist ideologues, bureaucratic managers, self-protective trade unions and captive markets--made bad economics good politics.  

Das is, in tempered and measured prose, scathing about this. The combination of internal controls and international protectionism gave India an economy hobbled by red tape, underproductive and grossly inefficient, making too few goods of too low quality at too high a price. Regulations made investment difficult and production beyond licensed quotas illegal.  The resultant stagnation led to snide comments about the "Hindu rate of growth," averaging some 3.5% in the first three decades after independence, when countries in Southeast Asia were growing at 8% to 15%. The sector of the economy that grew most was neither the agricultural nor the industrial, but the bureaucratic; regulation became a more important economic activity than production.  It is sadly impossible to quantify the economic losses inflicted on India over decades of entrepreneurs frittering away their energies in queuing for licenses rather than manufacturing products, paying bribes instead of hiring workers, wooing politicians instead of understanding consumers, "getting things done" through bureaucrats rather than doing things for themselves.  

There is a certain poignancy in Das' story of Aditya Birla, establishing a string of successful companies in Southeast Asia because the impediments placed in his way by his own government made it impossible for him to invest in India. Conversely, Das tells us of Dhirubhai Ambani, a schoolteacher's son and former shipping clerk, who worked the system skillfully enough to build a petrochemical and rayon empire.  

Das writes in an engaging style, sprinkling his text with a well-chosen array of quotations. There are layman-friendly discussions of economic theories of poverty, and his arguments are leavened with a close reading of economic texts, both classic and contemporary. But what shines through is the telling anecdote, the personal example, the remembered conversation. Only occasionally does Das let his restrained indignation run away with him, as when he writes that India had "too much democracy and not enough capitalism." Surely one can never have too much democracy, especially in a country of India's vast differences and disparities.  

Having constructed a comprehensive indictment of India's economic failures, Das is optimistic about the liberalization that has opened the economy in the 1990s. He sees India on the brink of a great transformation, fueled by the Internet, that will rival Japan's after the Meiji Restoration. "Never before in recorded history," he concludes, "have so many people been in a position to rise so quickly."

A new Indian economy based on "globally competitive companies in software, Internet, IT-enabled industries, generic pharmaceuticals, and entertainment" is, he says, supplanting the old family businesses that had made their peace with the license-quota system. Das sees the emergence of "a new social contract of post-reform India where talent, hard work and managerial skill have replaced inherited wealth." Yet the reforms have yet to reach the poor: The market does not appeal to those who cannot afford to enter the marketplace. And Das overlooks the powerful forces of reaction, grouped under the banner of economic nationalism, that have united right-wing Hindu chauvinists with communists and socialists on an anti-foreigner, pro-self-reliance platform. Indian politicians, dominated by short-term expediency, looking hesitantly over their electoral shoulders and anxious to preserve their deniability should the reforms misfire, have not stood up for liberalization with either conviction or consistency. One hopes that Das' staunch optimism will infect India's political decision-makers, but it is an uncertain hope. For as Das himself acknowledges, the weakness of capitalism in India lies in the timidity of its defenders.  

Shashi Tharoor is the author, most recently, of "India: From Midnight to the Millennium." His new novel, "Riot," will be published in the fall.

6) This one is in the St. Louis Post-Dispatch, and written by one Joseph Losos, who's described as "a St. Louis investment adviser"

He says, "Remarkable...heads and shoulders above the customary books [extolling the free market].... This story, so much more persuasive and effective than the usual free market tract, is accompanied by a sort of autobiography.  Das traces his life as a journey headed in the same direction as the business life of his country, an almost literary scheme that is unusually effective...The issues of business vs. private enterprise played against the somewhat parallel questions of modernity vs. tradition and nationalism against cosmopolitanism--it was Gandhi who served as the idealistic father figure whose legacy proved unusable. These are not just intellectual concerns; Das presents them powerfully as part of his life and thought and that of his friends and associates.....Many of the ideas presented in this book could have been written by an American, but the result would have been far less cogent.  The author is a Harvard graduate who has lived in Cincinnati and London, yet it exudes a brilliant sense of Indian pride.  This elegant essay has something for everyone."

7) INSIDE TRACK:

Wisdom along the road to reform
By John Thornhill
Financial Times; Aug 21, 2002

Unbounded enthusiasm about India has been in short supply of late. The horrific communal riots in Gujarat have reminded the world of India's volatility. The military stand-off with Pakistan has highlighted south Asia's diplomatic instability.

Nevertheless, Gurcharan Das, a former business executive turned author, is enthusiastic about India's prospects. While India may never roar ahead like the Asian tigers, he argues, it can at least advance like a wise elephant, moving steadily and surely, pausing occasionally to reflect on its past and to enjoy the journey.

The revised edition of Mr Das's book, India Unbound*, is at the top of the country's best-seller list for non-fiction, tapping into a vein of renewed self-confidence and national pride that is itself a central theme of his study. Part memoir, part history, part travelogue, part polemic, India Unbound dissects the failures of the country's Nehruvian socialist experiment and vividly describes the changes that are transforming the daily lives and outlooks of the country's 1bn people.

Mr Das's central argument is that India's market reforms, which began in 1991, are proving as revolutionary as Deng Xiaoping's embrace of capitalism in China in 1979 - it is just that they are occurring more slowly and have so far failed to generate as much outside interest.

In fits and starts, he argues, India's liberalising reforms are slowly unleashing the country's "animal spirits" and will eventually lead to its emergence as one of the world's great economic powers. By 2025, he predicts, India could have increased its share of global output from 6 per cent to 13 per cent, making it the third largest economy in the world.

An irrepressible enthusiast, who helped turn Vicks VapoRub into an improbable success story in India during his days as a manager for Procter & Gamble, Mr Das cites many reasons for optimism.

First, the dead hand of India's socialist economy - the so-called "Licence Raj" - is steadily being removed. This puts business executives, bankers, consumers and investors - rather than corrupt, licence-issuing bureaucrats - in charge of the economy, leading to the more efficient use of resources.

Second, political power is devolving from New Delhi to India's outlying states, encouraging competitive, local democracy and self-government. Better education and increasing literacy rates are drawing more of the lower castes and women into the political system, slowly improving the appalling levels of governance. 

Third, a younger generation of Indians has cast off the colonial-era way of thinking and is embracing the opportunities offered by globalisation. While Indians of Mr Das's generation wanted to emulate Jawaharlal Nehru, post-colonial India's first prime minister, today's cult hero is more likely to be Bill Gates, Microsoft's founder. India's remarkable information technology revolution has helped create an elite cadre of business leaders that is now determined to drive further economic reform. 

Mr Das argues that these changes have ensured that India's "Hindu rate of growth" - which condemned the economy to expand at an average rate of 3.5 per cent a year, from 1950 to 1980, scarcely more than the country's population growth - is now a thing of the past. In the 1990s, India's gross domestic product expanded at an annual rate of 6.3 per cent - and Mr Das predicts the economy has the potential to accelerate even more. 

In an interview, Mr Das suggests that to do so, India's leadership needs to shed its damaging obsession with neighbouring Pakistan and learn more lessons from China's capitalist experiments. 

"Ignore Pakistan, heed China," Mr Das says. "Pakistan pulls us down. China pulls us up. The best use of public money would be to take our legislators and show them what is happening in China. 

"Mr Das argues that India's "curious historical inversion" - which resulted in it becoming a fully fledged democracy before it became a free-market economy - will always temper the country's economic expansion. But, he suggests, this is no bad thing: it will also help preserve social stability and the more fragile facets of India's unique civilisation. 

"I would rather that we had a negotiated entry into the modern world with all our multifarious voices being heard than an autarchic system in which all voices are snuffed out," he says. "I would rather have 7 per cent [growth] with democracy than 8 per cent with autocracy. 

"The central arguments of Mr Das's book certainly provoked a lively debate when they were discussed by a panel of distinguished economists in London earlier this year. Some speakers doubted whether the motor of India's IT industry would be strong enough to drive the economy uphill in the absence of a wide-scale, efficient and labour-intensive manufacturing industry, such as in China. It would be difficult to skip from an agricultural revolution to an IT revolution - as Mr Das suggested was possible - without passing through an industrial revolution. 

Others questioned whether India's consolidated fiscal deficit of 10 per cent of GDP would not strangle private sector investment and hold back economic growth. The state retains a central role in India's economy and its functionaries would not easily yield their place. 

But Amartya Sen, the Nobel prize-winning economist and master of Trinity College at the University of Cambridge, perhaps made the most telling critique, arguing that the deformations of India's democratic system would continue to bind the country, hampering economic reforms that still desperately needed to be pursued. 

The "fascist elements" in the ruling Hindu revivalist Bharatiya Janata party (BJP) were dangerous proponents of reform, he said, favouring sectional over national interests. India lacked a secular rightwing party to champion liberal economic policies while the left was more divided by regional and caste loyalties than it was united by class interests. 

This point was echoed by Lord Desai, a professor at the London School of Economics, who argued that it was India's balance of payments crisis in 1991 that drove market reform rather than any real ideological conviction among the political leadership. 

"It is in no one's political interest to reform and the elite is so clever it can always give good reasons not to do so," he said. "India has a very unpleasant choice between secularists who do not want further liberalisation against non-secularists who are mildly reformist. 

"Mr Das may be right that India has done well to jettison Nehruvian socialism, but his critics argue that the country's very future could be jeopardised by the BJP's seeming determination to overturn Nehruvian secularism as well. 

* IndiaUnbound: From Independence to the Global Information Age, Gurcharan Das, Profile Books, ý9.99 paperback

Editorial Reviews

Amazon.com
Since the start of the recent global boom in information technology, there's been much talk in economic circles of an India covered with bold stripes, the next Asian tiger. Gurcharan Das, however, sees a much larger but lumbering elephant rising out of the muggy history of a country in which one-sixth of the world's population resides. India, as he states in India Unbound, "will never have speed, but it will always have stamina." How that stamina has evidenced itself over the past half-century is the focus of Das's book, an intricate, personal account of the beginnings of India's ongoing economic and social transformation.

Das begins his story shortly before India gained its independence from the British in 1947. He was born into a middle-class Punjabi family well ensconced in the new British-educated professional class. Das's borrowed term of "cultural commuters" fits his father's generation well, and his description of life lived between the more philosophical and spiritual worlds of Indian tradition and the Western-influenced business world of the British Raj reveal both a versatility and disorientation that was to permeate succeeding generations of independent Indians. Though mindful of Jawaharlal Nehru's influence on India's embrace of democracy, Das takes to task the economic leadership of the man who, while beginning his democratic rule with ambitions to end "poverty and ignorance and disease and inequality of opportunity" ultimately failed in this regard. With an ever-present eye on the economic plight of his fellow countrymen (and frequent use of anecdotes and statistics), Das examines the irony of the socialist governments of Nehru and Indira Gandhi, which were founded in the name of the poor but became inefficient, bureaucratic behemoths, sucking the economic lifeblood out of the country. His education at Harvard introduced him to a slew of influential theories, including those of economist John Kenneth Galbraith and philosopher John Rawls. But instead of remaining in academia, Das began his career in business, joining the Indian subsidiary of Vicks and rising to become head of its Indian company, Richardson Hindustan, in 1981, and eventually, a CEO at Proctor & Gamble. Soon after the economic reforms of the early 1990s, however, Das left to employ his keen observational skills as a journalist and writer, and the latter part of this book is crammed with his insights into the opportunities of present-day India. Das is obviously enthusiastic about the possibilities that the knowledge economy has opened up for India, but he thoughtfully examines these economic options within the framework of the cultural past and future of a country on the "brink of the biggest transformation in its history."

As an autobiography that touches on every area of life but focuses a keen eye on economic development, Das's account is jam-packed with detail. At every chance, he sets the personal story of his family and ancestors in the wider context of history (often for full chapters at a time), creating a broad and richly detailed picture of Indian life. Though he writes in colorful, descriptive prose, Das's succinct and matter-of-fact statements occasionally seem to belie the complexity and ambiguities of historical and cultural transitions. However, India Unbound is a vast undertaking, and Das's combination of historical account, economic analysis, cultural observation, and personal experience is often intriguing and always informative. --S. Ketchum

From Publishers Weekly
Das, an Indian venture capitalist and columnist for the Times of India (and former CEO of Procter & Gamble India), uses his own experiences as a businessman as the context in which to comment on India's postcolonial economic policies. He begins with Nehru's mixed economy (which he argues achieved democracy but ignored entrepreneurship and competition, resulting in an absence of industrial development) and continues through to the economic reforms of 1991 under Prime Minister Narasimha Rao (whom he labels a "reluctant liberalizer"), demonstrating how India has abandoned state-directed industrialization and finally become a free-market democracy with a burgeoning middle class. He also points out how India's late (and incomplete) entry into the international economy continues to hamper its growth, as compared to other late entries, such as that of China, which had a lower per capita income than India did in the mid-'60s and today boasts one twice as large as India's. Nevertheless, Das remains optimistic that "the new India is increasingly one of competition and decentralization," particularly because of the Internet and the boom in software entrepreneurship. In explaining India's economic policies, he gives much credence to theories about high-caste Brahmins being averse to making money and the government's fears that capitalism would crush the poor; but Das only mentions in passing Russia's ideological sway at the time of India's independence and does not discuss the Cold War or the context for India's belief that import substitution was necessary to make India less dependent on the outside world for its survival. Business readers with an interest in Third World development will learn much from Das.

Copyright 2001 Cahners Business Information, Inc.

From Booklist
The title does not refer to India's struggle to gain independence from Britain but to the "quiet revolution" that has India, which contains one sixth of the world's population, on the verge of becoming a great economic power. Das is a former CEO of Proctor and Gamble (India) and currently a columnist for the Times of India as well as a venture capitalist. Obviously, he casts a jaundiced eye upon India's socialist traditions. He views Nehru's post-independence policies of state-sponsored entrepreneurship as a massive failure that stifled creativity and delayed industrialization. Over the past two decades and particularly since the economic reforms of 1991, India has developed a dynamic free-market economy. While Das acknowledges the persistence of grinding rural and urban poverty, he points out that the vast expansion of the middle class in India is serving as both the beneficiary and the engine of even more promising economic development. This is a fascinating study of a social and economic transformation that will soon create important new realities in Asia and in the world economy. Jay Freeman
Copyright © American Library Association. All rights reserved

From Library Journal
 
In 1991, four decades of Nehruvian socialism fell before the economic reforms of Indian Prime Minister Narasimha Rao. In the subsequent decade of India's deregulation, the national debt has decreased, the middle class has doubled in size, inflation has declined, and the restraints of industrial licensing have been abolished. Das, a former CEO of Proctor & Gamble and presently a business consultant and journalist, exudes an evangelical zeal for India's entry into the world economy. Arguing that India never experienced an industrial revolution, he asserts that because of its conceptual nature, the information age his country is now embracing is a superior fit with its caste system. Das also envisions India's economic growth as paralleling that of China, Japan, Korea, and Indonesia. Told with verve and excitement, Das's tale is loosely organized around a chronology of his life. He eschews mention of worker exploitation, environmental pollution, and new forms of corruption, but his story is an exciting, hopeful account that can be read by all with profit, as long as discretion is exercised.

John F. Riddick, Central Michigan Univ. Lib., Mt. Pleasant

Copyright 2001 Cahners Business Information, Inc.

From the Back Cover
"Gurcharan Das, a venture capitalist and former head of Proctor & Gamble India, is a writer whose subject is business rather than simply a businessman who subjects us to his writing. The argument of Das's new book . . . might be considered settled fact in most boardrooms and seminar-chambers from Delhi to Dallas, but it could be an eye-opener to readers unfamiliar with the radical transformations currently under way in the subcontinent. . . . A decade of economic reform in India has created a cottage industry in works of academic analysis: Amartya Sen, Jagdish Bhagwati, Ashutosh Varshney, Lloyd and Suzanne Rudolph–the list of scholars examining the phenomenon is long and distinguished. What Das brings to this crowded table is first-hand experience and a desire to address readers who may never have heard (or cared) about import substitution theory or the Licence Permit Raj. His book is partly a memoir, partly an economic policy primer, and partly a bracingly forthright rant. . . . For American readers accustomed to view India as a land of tigers rather than high-tech and maharajahs rather than microchips, this book will come as a welcome surprise." —Jonah Blank, Washington Post Book World

"One of the most readable and insightful books to appear on India's tortuous economic path in its 54 years since shaking off British rule. . . . India Unbound excels when Das describes his and other industrialists' maddening experiences under the so-called License Raj, when any product launch or expansion needed state approval. . . . Das is exuberant about what is happening today . . . While the book is hopeful, he also makes it clear throughout that India, Internet or no, still has lots of work to do before its renaissance is secure."-–Pete Engardio, BusinessWeek

Reviewer: Satish Raghunath (see more about me) from TROY, NY USA
This is a very informative book (and a thrilling one for every Indian) on the current state of Indian economy, what policies and factors shaped it and what can be made of it in the new century. The book blends government policy details of the past half a century (of independence) with interesting anecdotes of successful businessmen. The author is a strong advocate of free market policies and comes down heavily on Nehruvian thinking. The statistics and facts that are presented to support his reasoning are compelling.

After reading this book, one would tend to see a lot of mistakes in Nehru's view of modern India. The book squarely blames Indira Gandhi for most of the damage done to the system, citing the nationalization of banks and enactment of laws thwarting entrepreneurship. Overall, the book is very positive in what the new millenium holds for India. It presents a glowing future in the face of the recent economic liberalization.

A must read to catch up with post-independence Indian economy.



An "ALL TIME GREAT" masterpiece..., May 4, 2001
Reviewer: Chandra Sekhar from Miami, Florida

Trust me, this book is going to be leagued as an "all time great" masterpiece about post independence India.

The book is the "Tendulkar" of cricket,"Sholay" of the movies,"Michael Jordan" of Basketball or "animal farm" about communism.Atleast a million copies of this book is going to be sold this year and is going to be in "New York times" bestseller very soon.

It is not a book written by someone with a motive to make money in mind. It is a book written from heart that was filled with vision, passion, anguish, pride ,knowledge and hope about India.If you are an Indian,It is a shame if you do not read this book. If you are a stranger from any other country and are looking to know the "real india" then read this book.You will know more about India than all the handbooks put together

A book that is going to be spoken about for many years,that is going to inspire thousands of Indians and is going to be an eye opener for the Western World

If Amazon.com has five stars maximum, I recommend this book with seven stars.


Peerless, May 3, 2001
Reviewer: A reader from New York, NY United States
 

Das's book is peerless for many reasons. While chronicling post-independence India's socio-economic development (or lack of) through his discerning lens, he continually underscores the tremendous potential India possesses with nary a trace of sanctimoniousness. Nevertheless, his subtle indictment of the Nehru years along with a decidedly more searing assessment of the Gandhi (Indira and Rajiv) "legacy" leaves one with a tremendous sense of sadness and anger at "what might have been".

The language that Mr. Das employs is notable for its clarity giving the reader a thoroughly unrivalled perch from which to peer at the havoc wrought upon the nation by a bunch of self seeking politicos(Nehru included).

A powerfull opus for anyone with an interest in how policies can change the course of any nation.

 

A MUST READ!, April 19, 2001
Reviewer: Sandeep Beotra from NY, NY

This is simply the best piece of work on what makes India... India. Absolutely a must read for somebody who feels strongly about India and wants to get a modern unbiased perpective of the country.

 

Elephant or Tiger?, March 17, 2001
Reviewer: Sandeep Sheth from Omaha, NE

I could relate to this book because frustration and economic hopelessness, brought on by the absence of free markets and strict government controls in India, forced people of my generation overseas in droves. Das' ability to contrast his experiences as a student and an executive in the United States, with the ideals of Nehru Socialism, enables the reader to peel back the onion and smell the stink that emanated from the economic cesspool created by the "Licence Raj".

He provides the reader with a succinct account of the major reason why the nation with largest English-speaking population in the world with the second largest number of technically trained personnel was still mired in the throes of economic poverty five years ago.

An interesting book. I hope it inspires young Americans and people all over the world to work hard to preserve the ideal of a free marketplace where entrepreneurship, economic growth and freedom of expression are held in high esteem. 


Great book, many insights and unknown facts, February 27, 2001
Reviewer: A reader from Gaithersburg, MD USA

This book is a must for anyone wanting a better understanding of how things really were and are in India. Although I grew up in India and read the official history books, I still found lots of facts and insights that I did not know about.


One of the finest boks written about India, December 20, 2000
Reviewer: Rajamani Rajesh from Apex, NC United States

Recently, while vacationing in India, I happened to watch an episode of 'Question Hour', an Indian political talk show hosted by Prannoy Roy on BBC World. Gurcharan Das was one of the guests and he, just like the other guests, shared his views on the Indian economy, the past policies and the needs for the future. The views expressed were so insightful and honest, that I decided to buy Gurcharan's book, 'India Unbound'.

Honestly, I couldn't put the book down for a minute. I finished the book, cover to cover, in three days. In my opinion, this is one of the finest books ever written about India (in the same league as 'Freedom at Midnight'). This book is not only superbly written, but also provides valuable insight and perspective.

The author discusses his childhood, his humble beginnings in corporate India, and his views about socialism and capitalism. In parallel, he discusses history, India's freedom, Indian politics and government, the Indian bureaucracy and even the caste system. Most endearing though, is how he describes the events in his life in a broader perspective of national politics and policies. He performs insightful analysis of the workings of Indian bureaucracy and how it influenced/touched not just his life, but the lives of millions and the workings of corporate India. He talks about all the failed attempts to reform government in the past (including his own) and the failures of the people in power to perform introspection and to do course correction.

He talks about the new beginnings after the reforms of 1991, the hopes and aspirations of millions in this new millenium, the IT boom, and the wonderful possibilities of the future.

This book is a must read for anyone who feels strongly about India. --This text refers to the Hardcover edition.

Air
Bound to provoke
A. K. Shiva Kumar

‘India Unbound’ by Gurcharan Das; Viking India, New Delhi, 2000; pages 420, Rs. 495 (hardback).

We forget so easily.  Gurcharan Das reminds us that in the 18th century, India was a leading manufacturing country accounting for almost 23 per cent of the world’s GDP.  Even in 1914, after centuries of British rule, India had the world’s largest jute manufacturing industry, the fourth largest cotton textile industry, the third largest railway network, and 2.5 per cent of world trade. But by 1990, India’s share in world trade had shrunk to less than half a percent.  And today, most striking about India is the dominance of widespread poverty and the glaring inequalities.  It is indeed a matter of shame.  How can we be proud of the extraordinary success of our software engineers when there are close to 350 million Indians who cannot read and write?  How can we be proud of our Green Revolution when levels of child malnutrition are among the highest in the world – almost twice the levels reported in Sub-Saharan Africa?  How can we take pride in our democracy when several millions lead such impoverished lives?

India Unbound attempts to answer a very disturbing question: if we were rich once – and that too not so long ago - why are we poor today?    

Das intricately weaves together extraordinary events in Indian history, both old and modern, with a thread of personal experience that is truly fascinating.  The story is partially autobiographical, and it reveals how uniquely placed Das is to comment on events of Independent India as they unfolded before his eyes. The book is full of stories – of growing up in a middle class family, of life as a Harvard undergraduate, of floundering old Marwaris and of prosperous new age entrepreneurs even in small towns.  It is full of useful insights – describing a fascinating corporate journey beginning as a management trainee and later heading up Vicks, commenting on failed business strategies, listing the difficulties with Swadeshiness, and recalling meetings with leaders and arrogant bureaucrats.  Das captures elegantly the upbeat post-reform mood and the new aspirations of a million reformers.  The style is racy – much too chatty at times.  And this indeed makes the book extremely readable!  

Why did India fail?  Tracing developments after Independence, Das concludes: “It has little to do with our colonial past.  Neither is it a problem of national character.  Nor is it the fault of our ‘soft democracy’.  The chief reason for our non-performance is our wrong ‘mixed economy’ model, which allowed our obstructive bureaucracy to kill our industrial revolution at birth.” Das describes how Nehru pushed socialism, and Indira Gandhi further strengthened a regime of strangulating controls. He absolves Nehru as the economic policies “represented the wisdom of his age.”   However, Das writes: “One has to blame Indira Gandhi who ruled India during most of this period… Most people remember the Emergency because it was a generalized loss of liberty.  They do not understand that by suppressing economic liberty for forty years, we destroyed growth and the future of two generations.  For the average citizen, it was a great betrayal.”

Das makes apparent his extraordinary faith in the power of private enterprise.  He overlooks many of the inherent failings of free markets.  Unethical business practices are easily explained away as an inevitable outcome of excessive government controls.  Permeating throughout the book is also Das’ utter contempt for bureaucracy.  Innumerable achievements of many dedicated civil servants are not even mentioned.

Das has supreme confidence in economic reforms to usher in rapid growth and for growth to change people’s lives. True, growth is desirable, and good economic management is necessary to stimulate growth.  But is growth by itself sufficient to improve the quality of people’s lives?  Das stops short of providing an answer.  After all, nearly a decade after the initiation of economic reforms, the country’s better growth record since 1991 does not seem to have as yet led to a significant reduction in income poverty.  There are no significant improvements in the quality of primary health care and basic education.  The position of women has not changed significantly as girls and women continue to be denied many freedoms. And the standard of living does not seem to have changed for millions of Indians who even now do not have access to safe drinking water and proper shelter. 

Das defends India’s economic reforms by arguing that “in the long run, reforms will help the poor”.  The conviction suggests an optimism that needs to be qualified.  Sound economic management and growth by themselves do not automatically translate into improvements in people’s lives. India needs to address more comprehensively the poverty of all opportunities – economic, social and political.  Again, we need to address inequality, of not just income, but of all opportunities - between women and men, across regions, and within communities.  Economic reforms are necessary, but they need to go hand-in-hand with rapid reforms in the political and social sectors as well.  India desperately needs better governance, greater involvement of people in decision making, and more effective democracy.   

The reader may not always agree with Das’ interpretation of events leading to the economic awakening of Independent India.  But this is precisely what makes the ideas in the book provocative and worth debating.  If there is one important message in India Unbound, it is this: economic freedoms are as vital as political freedoms, and the two must be promoted simultaneously for India to become a prosperous nation.  Definitely something to reflect upon. 

A.  K. Shiva Kumar is a development economist and Consultant to UNICEF India in New Delhi.  He has been a regular contributor to the annual Human Development Reports since 1990, and serves as a member and advisor to UNDP’s Human Development Report Team. .